Summer '16 Trends
From Jean jackets to bombers, there's been a huge wave of adding personal touches to our plain jackets and jeans. For example, Gucci's SS/2016 collection is filled with colorful patches and flowers for a playful touch. The fun part about this trend is that you don't have to break the bank to achieve this look. Grab a thrifted jean jacket or bomber, head to your local vintage shop ( or check out patches online at http://www.rebelsmarket.com, etsy.com, eBay). They usually range from $2-$5 and sometimes less. Just iron them on and you're easily rocking a statement piece.
With the influx of exciting music dropping left and right (i.e. Beyonce's "Lemonade", Kanye's "The Life of Pablo",and Drake's "Views"), merchandise has played a valuable part in the artists' brand as well as street style. There's a shift in the culture with music and fashion going hand in hand. Merch is now seen as a piece that is wearable instead of a souvenir from a show. Kanye West had honed in on the street wear market by creating an excitement for everyday pieces. Hosting pop up shops where others can purchase Pablo gear and incorporate them into their wardrobes has been a good move for fashion. After all, it's supposed to be accessible. Even designers like Jerry Lorenzo, who is the machine behind Fear of God, has collaborated with Justin Beiber on not only his on-stage styling, but his concert merchandise.
It may not come as a surprise that bright colors and floral are dominating our closets now, as the weather is starting to break. However, those things aren't the only difference I see for the summer. Last season's neutral tones paired with structured two pieces and duster coats are this season's polar opposites. Popular accessories like a basic 90's choker are altered with lace or rhinestone to add a feminine touch. Shoes transitioned from a gladiator to a lace up. Women are trading their body-cons dresses for a simple and fun swing dress or a ruffle two-piece. Go-to staples like a simple bomber jacket, are being used with lighter fabrics like chiffon for an easy- breezy approach.